I was very honored yesterday to get to participate with some extraordinarily smart folks in what was labeled “The Great Marketing Conversation”. It was a webcast hosted by PropelGrowth and ...
Spotlight
What’s Your 2012 Story? What Kind Of Hero Will You Be?
Happy New Year! So, what will be Your story in 2012? How ...
Twas The Night Before A Nutty Christmas – My Wishes For You!
For those that have known me for some time – you’ll recognize ...
Who’s Your Villain – You Know, You’re Not So Different
The scene is the dark smoke-filled and seedy Mahala bar in Cairo. ...
Latest News
Be Selfish And Have Gratitude
Tomorrow, here in the United States, we celebrate Thanksgiving – a time for each of us to express gratitude for the bounty we enjoy. I’m just fresh off of my yearly spiritual retreat – in which I review, refresh, reflect and recharge for the year upcoming. And so, my gratitude is fresh and deep at [...]
Conference Sessions – Telling Stories With Pictures
Last week I was invited to speak at the Urban Land Institute’s event here in Los Angeles. My topic was on “big ideas” from the world of Social Media that developers of Master Planned Communities could take back into their worlds. It ended up being a quite successful talk – but really that’s not important. [...]
Blockbuster Content Marketing – It’s About Story Not Plot
As marketers, don’t we dream of capturing the hearts of our consumers so that they become loyal? As content marketers – our goal is to not only grab the attention of our audiences, but to engage, inform, entertain and ultimately influence them to maintain or change a behavior. As marketing storytellers we do all this [...]
Better Marketing Starts With Violating Expectations
There’s a scene in the movie Adaptation when Nicholas Cage – playing a screenwriter struggling with telling his story – is in Robert McKee’s renowned story structure class. He asks McKee about stories where “nothing happens”. He wonders if telling these stories are actually more like “real life”. It’s a wonderful setup because it’s a [...]
Leadership Is Storytelling – Congratulations Leadership Chat
This post comes as a celebration of the one year anniversary of #LeadershipChat – the gathering hosted by Lisa Petrilli and Steve Woodruff that happens on Twitter each week on Tuesdays – and one that I’ve been honored to be a part of for the entire year. So – back in 1997 – the amazing [...]
The Adaptive Marketer Has Adapted – The Mythic Marketer Lives
If you haven’t noticed – I’ve been a bit lax over the last couple of weeks about updating my blog. But the reason is that I’ve decided to re-launch The Adaptive Marketer with a new title and a new focus. Three things have really guided me here. The first is that after the launch of [...]
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