I first landed in Los Angeles in 1987 (I was 21 years old). I had long hair, wore suit jackets with the sleeves pushed up, sometimes a bandana in my ...
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Welcome – Your Good Ideas Came From Your Future
I’ve recently been privileged to teach content marketing workshops at a few ...
You’re Not Going To SXSW – So Come With Me On A Virtual Trip!
Friday this week marks the annual South by Southwest (SXSW festival in ...
Latest News
Skating On The Canals & Creating Customer Memories
I’m just back from a whirlwind trip to Amsterdam where I was honored to be invited to speak at Hippo’s Client Day as one of the key speakers. My talk was on how context is such an important part of the content marketing process. But two things happened during my trip (well I also fell [...]
Note To Freelancers – Build Your Power Station
I’m traveling abroad this week speaking at a customer conference for Hippo here in beautiful Amsterdam. I have a longer post that I’ve been working on – which I’m almost happy with (yeah, it’s been one of those months). But for now, as I was flying across the Atlantic I found myself listening to The [...]
The “Great Marketing Conversation” Continues – A Baker’s Dozen Answers To Questions
I was very honored yesterday to get to participate with some extraordinarily smart folks in what was labeled “The Great Marketing Conversation”. It was a webcast hosted by PropelGrowth and sponsored by the DemandGeneration report. Joining me on this webcast were: Mike Volpe – CMO of Hubspot. Ardath Albee – Author and B2B Marketing Queen [...]
What Tim Tebow Teaches Us About Content Marketing
So, over the weekend, I went back and re-read Seth Godin’s All Marketers Are Liars (it was subsequently retitled with the words “tell stories”). Also, like I’m sure a good many of you, I watched the NFL playoff games. But something struck me as I watched the Denver game, the coverage and the steady stream [...]
Context Aware Content Marketing – Somethin’s Got A Hold On Me
So, I’m the guest speaker at a Webinar hosted by the folks over at Hippo today. When they asked me to speak – they wanted me to put some thought into how “context” was going to play a role in changing the process of content marketing. Okay – Context Aware Content Marketing. That’s cool. I [...]
What’s Your 2012 Story? What Kind Of Hero Will You Be?
Happy New Year! So, what will be Your story in 2012? How about your business? Whether you are simply throwing 2012 wishes into your New Year’s fire, making resolutions, or putting the finishing touches on your 100 slide 2012 Go To Market Powerpoint – it’s all the same thing: Crafting your story is knowing what [...]
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